7Lynx Platform
The hotel experience, reimagined
A new generation platform that connects guests, teams, and operations from booking to checkout.
Foreword
When we created 7 Lynx, we weren’t building just another piece of software — we were building a solution that grows from the core of your needs. Every line of code, every function, came from real moments — from those situations when you struggled with outdated systems, lost time on manual processes, or felt that technology was limiting you instead of giving you wings.
This platform isn’t just a set of tools. It is an experience — infused with care, passion, and the desire to change the way hotels operate. Because we know what it means: a smoothly managed guest stay, an hour saved for your team, or that moment when you realize the system truly supports you instead of making your business harder.
The mobile app is the guest-facing layer, and the admin panel is the operational brain that keeps every promise in sync.
See the admin panel behind the scenes.
“This isn’t just software. This is your ally.”
“Together we create the future — one that begins today.”
Our story…
We began our technological journey in the heart of the automotive industry — testing software for brands such as Audi, Bentley, and Porsche. In that process, we developed something that makes us unique: a relentless focus on detail. Our strength lies in finding and correcting even the smallest irregularities, while at the same time providing the highest possible level of data protection for the end user.
All our systems operate with advanced encryption, which means that even if someone gains unauthorized access to data, it remains completely unusable. Our main base is in Ingolstadt (Germany), and our Croatian branch is constantly growing, strengthened by a team of top developers who make our vision complete.
How did we get to hotel software?
During many business trips, we began noticing systemic shortcomings in the hospitality industry. Every encounter with a poor user experience became a challenge: “How would we solve this? With what technology? How can we create something that truly works?”
As frequent travelers, we know how valuable what we don’t spend is…
Time — Why do we waste it on outdated processes?
How is it possible that in 2025, even in luxury hotels, check-in is still done at the reception desk? Shouldn’t the reception be a “welcome point” — a place where guests are welcomed warmly, not made to stand in line for a classic procedure?
Effort — Why not turn it into simplicity?
Why can’t check-out be fully automatic? Imagine a system where you can track your expenses at any moment, choose which items you want to pay privately and which with a business card — and finish the entire process with one click.
Comfort — Why can’t we choose a room like a seat on an airplane?
Very often in daily life you hear that a guest ultimately got a room on the other side of the hotel, or on the wrong floor, or that something is missing, or that the room is completely different from what was shown in the picture.
Visualization is key in every purchasing decision — and a satisfied guest isn’t just a good guest, they’re a guest who returns.
Well-founded decisions in a dynamic world.
One step closer to the future.
The 7LYNX platform is a comprehensive solution that covers the complete life cycle of guest interaction. It includes all phases and processes connected with a guest’s stay — from “check-in” to “check-out” and beyond.
The guest has the option to activate navigation to the hotel and simultaneously receive important travel information directly in the app. The app automatically connects with the car and offers both audio and visual functions.
10 kilometers before arriving at the location, check-in is performed automatically, without the need for active involvement from the guest or the reception desk. As soon as the guest approaches the hotel, the registration form is automatically filled with previously entered data from the reservation.
Automation, pre-arrival communication, and why this matters in 2025
Through process automation, the receptionist can be freed from administrative tasks and dedicate time to guests. This creates a new opportunity to improve the arrival impression.
Reservation and booking process
The platform enables simple reservations, both for guests and hotel staff. Systems for scanning documents, business cards, ID cards, and credit cards — as well as e-signatures — are available, so guests can reserve quickly and easily.
By activating location (with cookie consent), the hotel software:
- Gets the estimated arrival time.
- Shows a visual route to the hotel.
- Sends reminders (e.g., to buy a vignette).
- Enables online purchase of required products or services via direct link where possible.
Communication before arrival
After booking, guests automatically receive personalized messages in a jointly defined time period agreed by the hotel and us. These are also available in the general hotel information within the app.
Parking, repeated questions, and finding the perfect room
Imagine that the parking barrier recognizes a guest’s vehicle as soon as it approaches — because the guest entered the license plate during booking. No waiting. But instead, the guest has to contact the reception in the traditional way or press a “bell” button just to park.
Why do the same questions repeat every time?
How many times have you already told the receptionist your company tax ID number, or which items you want billed to the business account? And yet every time again — because the system doesn’t remember your previous decisions.
Looking for the perfect room? Prepare for compromises…
Do you want that unique suite that delights you? Unfortunately, most systems force you to enter a rigid arrival date and then filter out all available categories, instead of immediately showing you the availability schedule of your favorite room for an entire month.
There is a better way: unify everything; fix system fragmentation
These situations aren’t just unpleasant — they limit an experience that should be carefree. Our task is to fulfill the wishes of the guest and the hotel by uniting everything into a single system that communicates at all levels.
Most hotels use many different software systems — one for reception, another for housekeeping, a third for the restaurant, a fourth for parking. These systems often do not communicate with each other, and every omission means a loss of money.
Example of traditional communication in a hotel
Imagine a guest requests an extra towel via the in-room tablet. In traditional systems, that information first arrives at reception because the room software isn’t connected to the housekeeping system.
How do we solve it?
Our system enables seamless communication in all directions. In the example above, the towel request automatically goes directly into the housekeeping system, bypassing reception.
- Who is currently on shift.
- Who is available (and not on break).
- Who is responsible for the specific floor (if relevant).
Why leakage happens, and what the 7Lynx platform + hotel app enables
Real example of systems not communicating in a 5-star hotel
After a lunch included in the package, we ordered two Coca-Colas. Since we booked wellness with lunch without an overnight stay, we needed to pay the drinks separately.
However, reception could not see the order in the system — because the software didn’t support charging drinks that aren’t tied to a room. The restaurant tried multiple times to send the bill to reception, but the data never arrived.
Our platform consists of the main software and a hotel app that enables guests:
Complete communication
A guest can resolve any request through the app — from breakfast ordering to room adjustments.
Multifunctional booking options
Guests can reserve a wide range of services and products — or arrange them as a surprise before arriving — so their stay is organized and comfortable.
Multiple contact methods
A “Call button” for a direct call to reception, or in-app chat. Personal contact remains important — and with the app, guests reach what they need faster.
A reservation process that saves time, and advanced security
A reservation process that saves time
As business travelers who travel often, we know how frustrating it is to lose precious time to complicated booking processes. Poor internet and bulky forms force you to enter the same data repeatedly.
With us, you can save all necessary data in your profile in advance. The system recognizes this data during every booking, and the real revolution comes at checkout.
Instead of long waiting and re-entering data, our system enables you:
- A complete overview of all stay expenses.
- The ability to split items into business and private costs with one click within the hotel app.
- Instant payment with one click.
Advanced security: Data protection as the highest priority
Along with all the above advantages, all data in our system is protected with top-tier encryption. Even in a hypothetical case of unauthorized access, the data remains completely unreadable.
Our security approach, and the lack of information problem
Our approach to security:
- Real-time system monitoring 24/7.
- Multi-layer encryption that protects data at rest and in transit.
Your trust is not just an obligation — it’s the foundation on which we build all our services.
Lack of information
Many hotels have extensive children’s inventory and family services, yet these details are missing in online materials and can’t be reserved in advance.
Personalized experiences and new revenue options
Visualization that exceeds expectations
Visualization is a key element in creating an unforgettable guest experience. We want to ensure that the most important moments of a stay are planned flawlessly.
Real example: How to avoid emotional disappointment
A guest reserves a specific table with a view they love, but due to a communication error the waiter did not secure the desired table. Such situations ruin the experience and leave a lasting negative impression.
If a desired period is fully booked, our app can suggest a similar hotel. With AI-driven recommendations, this gesture can become a new source of income.
Independence from high commissions + smart stay management
We aim to create a space independent of booking platforms that charge commissions of up to 30%.
Smart stay management: Control in the palm of your hand.
Our system gives guests a unique ability to manage their stay in real time via a smart device. With one tap, they can activate:
- Do not disturb (privacy without unnecessary entries).
- Dog in the room (a caution signal during cleaning).
- Please clean (a request for fast service).
Expense splitting: business vs private, fully controlled
Our multifunctional app brings revolutionary convenience in splitting expenses, giving guests full transparency and control.
How does it work?
Self-managed invoice organization
The guest can classify expenses throughout the entire stay. A real-time overview allows immediate corrections without stress.
Stress-free check-out experience
Before leaving, the guest reviews and adjusts the split. The app generates a clear summary with marked items.
Fast finalization at reception
At departure, it’s enough to confirm payment — reception only checks unpaid items. No waiting, no paper.
One solution for everything — and full independence.
The 7LYNX platform has numerous interfaces that enable hospitality providers to manage the entire guest experience — from booking in the PMS to guest checkout.
Instead of relying on classic keys or cards, we offer a modern solution based on NFC technology.
NFC systems enable guests fast and contactless access to their rooms using their smartphone or a compatible card. Hoteliers benefit from lower costs, increased security, and centralized access management.
Upsell without email spam + personalized, automated push notifications
We avoid burdening the guest after booking with emails that could be considered spam.
Instead, we offer tailored add-on options during the booking itself, based on the guest’s individual needs and wishes.
Our system manages communication with guests via automatic push notifications in real time, ensuring seamless integration of all hotel services and full transparency.
How does it work?
The foundation of our solution is an intelligent platform that collects and analyzes data on guest preferences, allowing you to prepare personalized offers in advance.
Practical example:
- Preferred music genre with dinner and favorite drink.
- Regular order of a wellness massage for two.
- Preference for red wine with three-course dinners.
Our platform transforms traditional upselling into an intelligent, data-driven process that increases revenue and guest satisfaction.
